Twitter (or its brand-new name X) is still one of the top platforms for quick content posting. Although the 280-character restriction remains, this still does not prevent users from sharing their insights and news on a full scale. What’s the secret? Users adapt their tweets into a sequence of short messages called threads. Below we’ll discuss how to write them correctly to hook the audience, double your engagement and top up coverage.
What Are the Threads?
In simple words, threads are a series of short texts united by one topic or idea. Essentially, it looks like a mini-blog post divided into smaller parts that appear right after each other if you click on it.
This feature is really good if you want to:
- dive in storytelling;
- share useful tips;
- break down complex topics point by point;
- hold the audience’s attention longer;
- increase retweets and likes (to accelerate this process you can buy X likes).
How to Make a Thread on Twitter (X)?
If you want to try it out, we recommend following these steps:
- Launch the app on your phone or desktop.
Or open the website version in your browser. Write your first tweet (remember to add some connection for the next tweets so people (or you new subscribers after you buy X followers) know what to expect and be more willing to read it further.
2. Don’t click on “post” yet.
Instead find a little plus sign and tap it. It will add another free space for one more tweet.
3. Repeat the second step to write as many tweets as you want.
Still try to keep it concise. If the thread is long, number the tweets (for example, 1/5, 2/5).
4. At the end, leave a call to action – ask a question, offer to subscribe.
5. Click “Publish all”. Now each tweet logically continues the previous one.
More Recommendations for Twitter Threads
One good and well-thought thread can bring you thousands of likes and reposts. Here are a few tricks that will help to achieve this goal:
1. Mention influencers
If there are big players in your niche, try mentioning them in the thread (but only on the topic!). This can attract their attention and increase the chance that they will share your post.
2. Add visuals
No one wants to see just texts in the threads. Firstly, they are much harder to read and keep focus. Secondly, the platform is also a place where people want to see eye-catching visuals, not just a bare wall of messages. Thus, next time remember to add:
- Any photos or illustrations to highlight your topic,
- Infographics to prove facts,
- Various gifs,
- Short videos.
3. Think about the first tweet
The first tweet is what catches the attention. It should be so precise and well-written that a person does not just scroll, but stops. How to appeal to other users? Try these proven examples:
- “5 Twitter hacks that dramatically increased my reach.”
- “I spent 100 hours analyzing top threads. Here’s what really works.”
- “Want to increase sales? Then read this thread.”
Add some mystery to our opening tweet, numbers, statistics to evoke strong emotions and show your expert point of view.
4. Make threads part of your strategy
Threads work better if they are regular, not just a one-time thing. For example:
- analyze cases every week;
- share useful tips in your niche;
- warm up the audience before launching a product.
If people know that you consistently produce useful content, they will wait for new posts and interact with them more often.
5. Write about personal experience
Don’t be afraid to share your expertise:
- tell others what worked (and what didn’t);
- show real numbers;
- analyze trends in your field.
The more unique content, the higher the likelihood of reposts.
6. Reuse content
Do you have a blog? Great! Instead of a simple link, make a thread out of it. Break the article into several tweets, add questions for engagement – and now you have not just an advertisement, but catchy content that people will want to read.
Mistakes That Are Keeping Your Twitter Threads (X) From Taking Off
1. No Clear Structure
Have you ever read a thread where your thoughts are confusing and you feel like you’re missing the main idea? If so, you know how upsetting it can be. Make sure your thread holds the reader’s focus from start to end:
- Introduction — hooks and makes people want to read on.
- Main body — explains the topic clearly and in order.
- Final — provides a conclusion and a CTA.
2. Length Isn’t Right
A thread of 2–3 tweets is not enough to deliver enough information, since the first and last tweets should be the introduction and ending, so you stay with only 280 symbols as your main canvas for your message. Apparently, it won’t work well.
20+ tweets will probably cause readers’ fatigue, which is not a good example either. Then keep in mind that the optimal length is about 5–10 tweets. Enough to cover the topic, but without overloading it.
3. Lots of text without visuals
Some of us are visual learners which mean that we observe any information better when it’s visually structured and illustrated. Images, GIFs, different emojis — don’t forget to use them, yet don’t overdo. One good visual (not more than 2) element can make a thread much more noticeable.
More Tips on Better Threads
Now let us come back to the things that work and what to do to ensure that your thread gets maximum attention.
1. The first tweet is a hook
This is either a question or a bold statement. Examples:
- “Want to know how to get 10K subscribers in a month?”
- “90% of Twitter users do it wrong!”
2. Numbering lists
A clear structure helps with perception:
- 1/10 — Let’s get started!
- 2/10 — Here’s the biggest mistake…
- 3/10 — How to avoid it?
3. Don’t forget the call to action
People are more likely to like and repost if you ask them to. Examples:
- “If this thread was helpful, share it!”
- “Follow so you don’t miss new reviews!”
4. Keywords and hashtags
They will push organic growth, but don’t overuse them. 2-4 relevant hashtags in the first tweet are enough.
Frequently Asked Questions
- How many parts should a good thread have? From 5 to 10. The content is more important than the quantity.
- How often should threads be published? Optimally, 2–3 times a week, so as not to get bored but not disappear from the feed.
- Do hashtags work in threads? Yes, a couple of keywords in the first tweet is enough.
Summary
A thread is a set of tweets that should captivate, engage and bring value. Make them logical, interesting, do not overload with text and give people a reason to discuss the topic. Then the reach will not be long in coming!
