Tired of not seeing results despite using SEO services for Shopify? Not seeing conversions?
If that sounds like you, then the answer is simple: you’re not using SEO right. For SEO to give you the desired results from your store, you will have to focus on certain areas apart from your regular SEO. Wondering how you can make your Shopify store a high-revenue store? Here are a few simple hacks to follow.
Focus on Search Intent, not Traffic
Did you know traffic doesn’t equal sales?
Obviously, it feels great to have a high-traffic website. But only if that converts to sales. Because if you don’t, you have a problem on your hands.
There’s only one reason why your store has high traffic and low sales: your SEO is not focused on search intent.
As search engines are much smarter now, if your website and the content are not optimised for user search intent, the search engine will not lead the customer to your website. Search engines understand if the customer is looking for a product to buy or is comparing products. Depending on their search intent, search engines show them results.
So, if you want your Shopify store to start selling, focus on user search intent to see a change.
Don’t Let a Slow Website Let You Down
A slow website will cost you your website’s rankings. So even if you’ve fixed search intent and have the right keywords, but the website is slow, you’re losing sales, leads and business.
What’s more, search engines have started penalising websites. Apart from that, slow-loading stores are deprioritized by search engines.
Slow websites? Here’s how solid SEO services for Shopify improve your website’s speed:
- Ditch the apps you don’t use. These apps drag your website’s speed down.
- Always optimise the images on your website. This will improve your website’s overall speed.
- Consider optimising URLs; the shorter the link, the better it is.
- Remember to optimise your website for lazy speed loads.
Great Blog Content is the Key
One of the biggest mistakes most Shopify stores make is that they only focus on products and product pages, which is not wrong, but that’s not all that there is to a store.
You see, blogs and content have immense power, and most store owners don’t understand it. Blogs and content on other platforms are one of the best ways to market yourself. Not only that, but you can also use the space to optimise your content for different kinds of search intent.
But remember, for blogs and content to work in your favor and convert, you will need the right content, strategic keyword placement, expert-driven topics, and the right time to post about the topics.
Here’s a quick fix for you if you are struggling with content issues for your website:
- Focus on search intent keywords.
- Your content should focus on solving problems or answering questions.
- Blogs and content should not skip on internal links.
Mobile-friendly Design
SEO is a lot more than just strategic keyword use, it is also about how your website feels to your consumers. It is an experience. Most of the e-commerce stores focus on building a unique website that draws people in. However, when they do that, they forget to consider mobile users.
And that’s a big problem because nearly 72% of e-commerce sales came from mobile users. These numbers will only increase. Not optimising your store for mobile phone users is a big mistake.
You need a website that looks appealing to your mobile shoppers, but it also needs to be functional. The mobile version should not lag, have a seamless design, and be easy to use. Your mobile users should be able to navigate your website and quickly check out.
Solid Link Building Strategy = More Visibility
Did you know that if you have the right backlinks, you could get more views? Not just any views, at that, views from the right audience?
Think about it this way: if your website shows up on one of the top few websites, or their blogs or content talk about you, mention you, or just link back to you, you are no longer just a recommendation; you’re vetted and trusted by a reliable name.
And what does that bring you? More visibility, which automatically leads to better revenues and sales.
For a solid link-building strategy, choose your expertise, write persuasive informational content, and find the right websites for your guest posts.
Blurn: SEO Shopify Services That Work
Shopify store’s success is not guesswork, and Blurn knows that. At Blurn, they know exactly what makes a store a high-traffic, high-revenue machine. The team strategically places keywords, backlinks, and optimises every blog and product page for conversions.
Why have mediocre Shopify stores when you have a highly functional, high-conversion store with Blurn?
Check out what they can do for you by following the link: https://blurn.com/au/digital-marketing-services/search-engine-optimisation-seo-services/
