Going viral. Ten years ago, creators didn’t plan to go viral. Things like that just happened for some people almost by accident. However, as social media has continued to dominate every aspect of our lives, viral videos are becoming an achievable goal that creators can set for themselves. When you understand what it takes to make a video go viral, you can reproduce the kind of video that hooks viewers and multiplies shares.
If you are trying to get a short video to go viral, you need to know why videos become so popular. The tactics and tricks that are necessary to create a viral video are not complex to learn, and you can easily work toward your first viral video as soon as you finish reading this guide.
How to Make a Viral Short Video the Smart Way
If you are going to make a video that takes off, you need to do niche short video research. It can be a lot of work to do this kind of data collection the old-fashioned way, but thankfully, you don’t have to! You can use a variety of social media creation tools that will help you make a video that will talk to the right people and make a big splash. Data is king when it comes to making videos that are intended to go viral, and you need to know how to speak to your target audience.
Don’t know who your target audience is? Data can help you figure that out as well. The more you know about the people who interact with your videos, the more likely it is that you will go viral. There is a recipe for success with these videos, and data is at the heart of it.
These are the other factors that you need to have in mind if you want to make videos that will dependably go viral:
1. Create a Hook
You only have a couple of seconds to grab the attention of your audience. The first few seconds of your video are critical. You need to make sure that you will grab the attention of your viewers so that they keep watching your content. A hook helps them to immediately realize that what you have to say is going to matter.
When you make more videos after this first one, you need to keep using your hook and variants on it to get the attention of the people who are already interested in what you have to say. Hooks are highly effective for those who are looking to go viral online, and you need to create memorable ones.
2. Add Captions
Most people don’t listen to videos with the sound on anymore. Since we are all usually scrolling through our phones in public, having captions can help people to engage with your content without having to have their earbuds in or their sound up. This is also really important if you want to allow everyone to understand your videos, even if they are deaf.
Captions can also help you with your styling, as they can be created in many styles and formats these days. Some creators also use an AI-generated voice to read the captions and don’t keep the native sound of their video because of the styling.
3. Create a Call to Action
The call to action or CTA of your videos is what tells your followers what to do next. It could be a call to go to your store, to buy from you, or just to comment. Whatever your CTA is, you need to deliver it at the end of all of your videos and be consistent about what you are asking for. People like to know what to expect from a video experience, and a consistent CTA can help you create a presence that is branded and makes people feel safe and comfortable with your content.
4. Always Have a Conclusion
There are some video styles that do not naturally have a conclusion, but you should be sure that there is an endpoint for all of your videos. Your videos shouldn’t leave people hanging, as that can instantly create negative feelings and annoyance on the part of your audience. If you are worried about people watching your videos to the end, a CTA and a conclusion are going to be critical for seeking that viral video you have been looking for.
5. Edit Properly
Be sure that you are doing a careful job editing your videos. There are so many video editing tools out there these days that there is really no excuse for not creating a well-edited and well-designed video. Just because viral videos tend to be short doesn’t mean that they aren’t well-crafted.
Take the time to edit carefully, check captions for spelling and a lack of clarity, and be sure that you have your branding on point. These things will all need to work in tandem to ensure that you can create the viral video that you have always wanted to make.
Going Viral With a Short Video Can Be Easier Than You Think
If you have been struggling to figure out how to make a viral video, these tips will help! There are lots of key factors that viral videos have in common, and you need to keep all of these tips in mind while you are seeking that elusive viral video that will make or break your brand or your social media presence.
These factors are all required to help you create a video that makes a big splash, and you also need to be sure that you know who your target audience is and what your brand stands for. All of your efforts can be improved by using the right tools to collect data so that you can make smart decisions based on facts rather than guessing based entirely on guesswork.
