The timeless appeal of custom products is slowly becoming popular among businesses and brands looking to penetrate the market. Sponsored posts and digital ads can become monotonous. Some people also prefer using ad blockers so that they can scroll their favourite websites without ads popping up every few minutes.
Custom metal keyrings and other branded products have the power to turn everyday interactions into lasting brand impressions. Their impact lasts longer, and they cost less than what you would pay to run an advert on TV or hire a team of social media influencers.
In this guide, we explore how custom metal keyrings can elevate your brand visibility and foster customer loyalty.
Why Custom Metal Keyrings Work
Promotional products can generate triple the number of impressions that digital ads can. This is one of the main reasons brands are switching to branded products when it comes to marketing.
- Durable
Metal keyrings can last a lifetime. The same cannot be said about sponsored posts, TV advertisements, or marketing flyers and posters. Brass and steel keyrings don’t fade fast, meaning your logo stays visible for years.
- Class and Value
Metal products carry a certain aura. A sleek keyring design depicts your brand as a professional and reliable business. In addition, you can customise the designs to feature personalised messages to make the keyrings more sentimental.
- Constant Visibility
Keyrings are practical items people carry everywhere they go. In turn, this gives your brand free visibility. A good design will capture the public’s eye, and it may spark conversations and earn you new customers.
Choosing the Right Metal
The other thing you must do is select the ideal metal for your custom keyrings. The options will depend on what you can afford and design and your brand image.
- Stainless Steel
This is a popular option because of its price and availability. It is rust-resistant and suitable for minimalist or simple designs. You can also choose between a brushed or a polished finish to add more detail and make it pop more.
- Brass
Here is the ideal choice if you want a vintage look for the custom metal keyrings. Brass is malleable, making it perfect for curving, striking, and detailed designs. Over time, it develops a unique hue, giving it that rugged, classic look and feel.
- Zinc Alloy
Zinc alloy is the best for 3D designs. It is also durable and cost-effective if you want to order in bulk.
Design Tips and Ideas for Custom Metal Keyrings
Design is the heart and soul of your custom metal keyrings. A good design doesn’t have to be complicated.
- Don’t Underrate Simplicity
Sometimes, you can win hearts through simple and minimalist artwork. For example, you can add a logo, business name, and slogan, and you are good to go. The goal is to ensure the main details are visible.
You can also make your customers feel like part of the project by asking them to submit design ideas.
- Shape and Functionality
Making custom metal keyrings opens up a window for you to express your creativity. Think of custom shapes for symbolism related to your brand and target audience. For example, you can make gear-shaped metal keyrings if you are an automotive company.
- Find the Right Manufacturer
Collaborating with the right manufacturer is crucial to the success of your project. Take your time and do your research. Read reviews and check out some of the projects and products in their portfolio.
Ensure the manufacturer is well within your budget. You can do so by getting quotes from different keyring makers. Ask about MOQs and turnaround times before signing the deal.
Reaching Your Target Audience
The end goal is for your custom metal keyrings to reach your target audience. Below are some unique ways of distributing the metal keyrings.
- Trade Fairs
Attend local trade shows and give away the keyrings to people visiting your stand. Giving attendees something other than flyers and posters will most likely drive more traffic to your booth.
- Corporate Gifts
Impress your clients and employees with customised brass keyrings as a way of showing your appreciation. You can add the keyrings to a gift hamper or add a little note for a more personal touch.
- Social Media Giveaways
Social media competitions are a nice way of building fanfare around your products and services. You can run a daily quiz where winners get a gift hamper of limited edition custom metal keyrings as presents.
Wrapping up
Custom metal keyrings are more than just practical giveaways. These miniature billboards can help you earn new customers while leaving a lasting impression. They are inexpensive, and their ROI is much higher than spending big money on digital adverts alone.
The key lies in creating a unique design and combining it with strategic distribution. If done well, you will still reap the benefits many years after launching the custom metal keyrings.
