If you want your business to sell more products both offline and online, you have to make it easier for your clients to buy from you. Customers are largely going cashless these days, which means you need to be looking at which digital methods you should be embracing. The last thing that you want is for people to either feel a physical or an online basket full of things. Get to the checkout and find out that your payment systems are either too difficult or not robust enough for your customers to use. If all you’re offering is an online debit card payment, you’re going to find your customers turned away and you end up with a lot of empty baskets.
It sounds simple, but if you’re not hitting your sales goals, you might be making your payment systems harder than they necessarily need to be. By using options such as Tap to Pay on iPhone In your physical store and using different methods of payment, including Pay in 4 on PayPal for your online store, you’re going to appeal to a broader range of customers. Let’s take a look at how you can make payments easier for your customers to use.
- Allow your clients to store their payment information. One of the most tedious parts of shopping online is putting in payment information time and time again. If you allow your customers to save their payment information, especially if they’ve already logged into your website, you’re going to find that they will prefer to come and shop with you because they know that they’re going to have an easy time of it. Every second longer an online transaction takes is a second longer that your customers are going to lose interest.
- Make it easy. If you’re selling online then it’s easy enough for people to press a button, but if you’re selling in person, you need to make payments on the go. We talked about tap to pay with iPhone and that’s one of the things you should be embracing as a business. More people than ever are loading their Apple and Android wallets with their cards, so if you can make it easy for people to tap with their phones, you’re going to find it more appealing for customers to shop with you.
- Make sure that your loyalty programs and your point of sale systems are linked together. You need loyal clients to be shopping with your business. Those loyal clients are also going to advertise your business with word of mouth. However, if you don’t offer a way to reward loyalty, then your customers are going to go to other businesses that do. By making sure that you link point of sale systems to loyalty programs, people can gather points or rewards just from shopping with you. Shoppers can scan their loyalty profile barcode from their phones or from a physical card at your register, and your point of sale system should be able to pull up that account and show whether they have many points left.
Customers are going to be far happier to shop with a business that cares about them than one that clearly doesn’t. Make it easier to pay, and you’ll find that they don’t abandon their baskets anymore.
