If you are reading this article then it seems obvious that you’re finding yourself in a dilemma as to whether or not you want to spend your hard-earned profits on a digital marketing campaign that will include search engine optimisation. The one thing that you really do need to understand is that SEO needs to be at the centre of any digital marketing strategy in order to be able to improve upon your current brand, to allow you to reach out to many more customers and to allow your online website to excel.
If you think that now is the time to start making changes with regard to your marketing efforts then the first thing that you need to do is to contact King Kong immediately to sit down and have a chat with them about what your strategy is and what your future goals are. If you still need a little bit of a push to encourage you to spend money on a digital marketing agency, and a digital marketing strategy then hopefully the following can help you to make a more informed choice with regard to your Australian business.
- An excellent return on investment – There are not very many things that you can guarantee yourself an excellent ROI but digital marketing and specifically SEO can help to pay for themselves in a very short space of time. With the right kind of SEO strategy in place, your closing rate increases almost immediately when it comes to new customers. When you compare that to what is known as more traditional marketing like billboards, magazines and newspapers there really is no comparison.
- It provides you with credibility – Customers need to be able to trust any Australian business because they are after all handing over their credit or debit card information to you and so there has to be a high element of trust. That’s the beauty of SEO because if your business is always ranking at or near the top of the popular search engines then people will rightly assume that you are the best at what you do and so they will want to spend their money with your particular business enterprise.
- You get better quality traffic – The more traffic that makes its way to your business website, the higher the likelihood that you can convert them into long-term customers which will help to increase your overall profits. Search engine optimisation allows you to actually target customers who have been looking for a particular product service that you offer. If a customer is actively looking for these things then there is no doubt that you have their attention and this allows you to encourage them to visit your other platforms like your Facebook page for example.
- You get real-time results – Thanks to Google and its analytics, you can actually see how your digital marketing campaign is doing in real-time and you never had this before with traditional methods of marketing. You would have to spend your money and then find out later if your campaign was successful or not. Thankfully this is not the case with digital marketing because there are many tools that can be used to figure out how your SEO strategy is performing. Changes can then be made by your digital marketing agency to make it more effective.
- It’s working 24 hours a day – Just because your business closes for the evening Monday to Friday and maybe all day Sunday as well, it doesn’t mean that search engine optimisation is not promoting your business enterprise 24 hours a day and seven days a week. This way, your business is always being promoted to all of those potential customers out there who run into the many hundreds of thousands every single day.
- It improves brand awareness – Modern customers like to shop around before they make a purchase and if they are entering keywords for the product or service that they are looking for and your business appears consistently at the top of the search engine rankings, this improves your overall brand awareness significantly. By using your SEO strategy and providing valuable content to potential customers, you are making yourself a resource that people will value today and always.
In order for any Australian business to be successful in this very competitive environment, it needs to be able to experience more leads, higher sales and a piece of the market share so that your business can grow and to prosper. This is the beauty of search engine optimisation because it leads to all of these things and more. It is important however that you engage with the right kind of digital marketing agency, so take your time and choose wisely.
