The other day I was scrolling through Twitter. I won’t deny I’m not an avid user of any app, besides YouTube. But, I realized TikTok receives the most cross-app engagement than any other content. It got me thinking, everyone knows Tik Tok’s most popular creators – Charli D’Amelio, Addison Rae, but how significant is TikTok in creating famous people? And can you use Tik Tok to grow on Instagram and replicate the success of Addison and Charli?
If the most popular TikTok creators are any indication, yes, TikTok will help you grow on EVERY other app and platform there is. So, it’s time to pull out your phones and start recording a bunch of 15-second clips, but not before you read this.
Don’t: Try To Be The Next Charli D’Amelio
In case you were unaware, Charli and Addison are both professional dancers, so it makes sense they’d be dancing on TikTok. Are you a professional dancer? If not, maybe avoid it. It’s not going to be as entertaining seeing you attempt a Renegade as it will be to see Charli. Use your talents, interests, and skills to create content you’d be interested in seeing.
Do: Use The Same Username
If you want to get more Instagram followers from Tik Tok, you NEED to use the same username across all your platforms. If your ideal username isn’t available on TikTok, consider changing it on Instagram as well.
Unlike popular creators, people don’t know you, so if they consider following you elsewhere they’ll type in your username to see what pops up. Therefore, it’s a good idea that it’s the same.
Don’t: Be Random
Be intentional with everything you post on TikTok. This is the only way you’re going to see any significant growth.
While you don’t want to come across as inauthentic, you want to publish better than average content.
Therefore, spend some time thinking of TikTok content you can publish on your feed before you begin posting.
Do: Use #FYP hashtags
#FYP #ForYouPage #ForYou, yes these may seem redundant but TikTokers swear by this tactic. I’m not going to argue with the professionals so try it and see if it makes any noticeable difference.
Don’t: Stress Too Much About The Numbers
It’s easy to give up on TikTok when you don’t get numbers as ‘quickly’ as some of the other creators. Remember, many of these creators have been posting on the app since it’s Musical.ly days, so it’s unlikely you’re going to get fame overnight. Post regularly for a few months at least before you make any judgments on how effective TikTok can be.
Do: Post Similar TikToks Repeatedly
Do you know how many Renegades Charli D’Amelio has posted on her account? Neither do I. But I assume it’s a lot.
Moral of the story, because Tik Tok videos only last 15 seconds, you don’t need to be too concerned about repeating one. The first time you post a Tik Tok it may not go viral, but a second try at it or even a third could be the time you get noticed.
Do: Edit Your Videos
Plenty of people think you can string a TikTok together in one take, without any editing, those people are wrong. Such gems don’t exist. Many of the TikTok videos you see are after several failed attempts and aren’t as ‘in the moment’ as the creators would like you to think.