Influencer marketing is a form of cooperation between an influencer and an advertiser. It’s based on the promotion of an advertiser’s product on the influencer’s (mostly social media) channel and a reward or payment which the influencer receives from the advertiser.
Influencer marketing in the fashion industry: How to reach the right audience
There was a time when big fashion brands relied on opening flagship stores or having highly visible concessions in department stores. But as the retail scene has changed so has…
